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พอดีเราเขียนเกี่ยวกับ pricing อยู่ค่ะ ทำเกี่ยวกับบริษัท Starbucks

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ขอบคุณค่ะ

Company needs to decide on the pricing policy to be carefully because Price is only one type of marketing mix which resulted in direct revenue. And other marketing mix is the realization of cost such as costs of advertising, costs of product development, costs of promotion, costs of distribution, and costs of packaging as well. Same as Starbucks, the coffee house that makes people pound to be loyalty over the world. From the results of primary research shown that people comes to Starbucks 4-5 times per week and they satisfied with the quality of Starbucks very much. Customers of Starbucks believe that Starbucks is the world of coffee house thus they will serve every cup for their customer with the premium quality of ingredients. This information shows that people feel free to pay a cup of coffee at least $3 with Starbucks without thinking about pricing
The strengths of Starbucks are Starbucks is the largest coffee house and is the most success brand of coffee when compared with others coffee shop each country. Therefore, when Starbucks has many customers and branches around the world, it can support the discrimination pricing strategy of Starbucks. Starbucks offers high quality of product and best atmosphere of their branch to make their customer satisfied. Discrimination pricing strategy is the strategy which considered by consumer, considered by type of product and considered by location. Hence, Starbucks focuses on power purchasing of their consumer because their product is quite high price and when consumers willing to pay, the best location is important also because premium product is appropriate with the best location also.

ความคิดเห็นที่ 1
อันที่มี-- เป็นช่วงที่แก้ไขค่ะ....อาจจะไม่ได้ทั้งหมดนะคะ *-*
Company needs to --carefully-- decide on the pricing policy because --price is --the-- only one type of marketing mix which resulted in direct revenue. And other marketing mix --are-- the realization of costs such as costs of advertising, costs of product development, costs of promotion, costs of distribution, and costs of packaging. Same as Starbucks, the coffee house that makes people pound to be loyalty over the world. --The results of primary research --shows-- that people come to Starbucks 4-5 times per week and they --are very satisfied-- with the quality of Starbucks --. --The customers -- believe that Starbucks is the world of coffee house thus they will serve every cup for their --customers-- with the premium quality of ingredients. This information shows that people feel free to pay a cup of coffee at least $3 --from-- Starbucks without thinking about pricing
The strengths of Starbucks are --being-- the largest coffee house and being the most success brand of coffee when compared with --others -----in many countries---. Therefore, when Starbucks has many customers and branches around the world, it can support the-- discriminating-- pricing strategy of Starbucks. Starbucks offers high quality of product and --great-- atmosphere of their --branches-- to make their customer --satisfaction---. Discriminating-- pricing strategy is the strategy which considered by consumer, --type of product and --location. Hence, Starbucks focuses on power purchasing of their --consumers-- because their price is quite high and when consumers --are--willing to pay, the best location is important -- because premium product is appropriate with the best location --as well--.

ตอบกลับความเห็นที่ 1
   
  
 
 
   
ความคิดเห็นที่ 2
A firm should consider about decision of pricing policy carefully. Price is a part of marketing mix, which can be directly related to revenue. Other factors play an important role in marketing mix is the the realization of cost (i.e. costs of advertising, costs of product development, costs of promotion, costs of distribution, and costs of packaging). It can be obviously seen from Starbucks, they have an ability to make customers across the world to be pound and leading to be loyalty in their brand. Prior results indicate that customers repurchase Starbucks about 4 to 5 time a week.
Seemingly, those customers are fully satisfied with the quality of Starbucks. Starbucks' customers believe that Starbuck is the best coffee house. Starbucks seek to find the premium ingredient to serve every cup of coffee to their customers. This information shows that customers appreciate to pay for a cup of coffee at least $3 with Starbucks without thinking about pricing The strengths of Starbucks are Starbucks is the largest coffee house and is the most success brand of coffee when compared with others coffee shop each country.


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ตอบกลับความเห็นที่ 2
   
  
 
 
   
ความคิดเห็นที่ 3
The company needs to carefully decide on the pricing policy because the price is the only type of marketing mix which resulted in direct revenue. Another marketing mix is the realization of cost such as costs of advertising, costs of product development, costs of promotion, costs of distribution, and costs of packaging. Like Starbucks, the coffee house that makes people pound to be loyal over the world. The results of primary research have shown that people come to Starbucks 4-5 times per week and they are highly satisfied with the quality of Starbucks products. Their customers believe that Starbucks is the world of coffee house because they will serve their customers the premium quality of ingredients in every cup.

This information shows that people are willing to pay for the price of at least $3 for a cup of Starbucks Coffee. The strengths of Starbucks are Starbucks is the largest coffee house and is the most successful brand of coffee when compared with other coffee shops in each country. Therefore, due to the numerous numbers of customers and lots of worldwide branches, Starbucks can support the discrimination pricing strategy. Starbucks offers high quality of products and best atmosphere in their stores to satisfy the customers. The Discrimination pricing strategy is the strategy which is considered by the consumers, the type of product and the location. Hence, Starbucks focuses on purchasing power of their consumers because the price of their products are quite high and when the consumers are willing to pay, the store atmosphere is also important because the premium products should go along with the good atmosphere.


ตอบกลับความเห็นที่ 3